Course Information

Introduction

This five-day course teaches practical skills for communicating during crises. You will learn how to make timely decisions, control messaging, and limit reputational and operational harm. Training uses hands-on simulations, real examples, and practical templates. You will leave with a tested communication plan and ready-to-use checklists.

Objectives

Develop and implement a crisis communication plan that supports organisational resilience and timely decision-making.
Deliver clear, accurate, and consistent messages to employees, media, customers, regulators, and other stakeholders during crisis situations.
Coordinate communication activities within the incident command structure to ensure information is verified, approved, and distributed effectively.
Manage media enquiries, social media activity, and reputational risks using practical communication techniques and escalation procedures.
Evaluate crisis communication performance through simulations, after-action reviews, and measurable improvement plans.

Who Should Attend?

Corporate communications and public relations managers.
Crisis managers and incident command team members.
Business continuity and emergency response professionals.
Senior executives and organisational spokespersons.
Risk, compliance, and stakeholder engagement managers.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.